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Discussion 4B

Discussion 4B

Q Discussion 4B--New! Improved! Thursday, September 23, 2021, 12:46 PM Number of replies: 27 As a way of understanding the new-product development process, let's look at examples of products that are "new" and products that only seem "new." What's the difference? What does it take for something to be "new" to you? Use your observations of everyday life and the products you encounter. What's "new"? What's simply "improved"?

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There is a great difference between a new product and simple improved products. New products will be something that is totally novel in the market and has never seen such product before. But on the other hand, the improved products are such which already is there in the market but has been relaunched in the market with some new ingredients or services added to it. Like, we can take an example from the previous week's discussion where Oreo had launched Oreo Thin.